Monologue of a piece of cloth: from "I" to "us"

I am a piece of cloth from the 2017 China International Home Textiles and Accessories (Autumn and Winter) Expo (hereinafter referred to as: Shanghai Autumn and Winter Home Textiles Exhibition). Every year at this exhibition, I have gathered my countless brothers and sisters and relatives and friends. This year, the scale of this exhibition has been upgraded again, occupying 6 exhibition halls of the National Convention and Exhibition Center (Shanghai) and 160,000 square meters of exhibition space. In addition to my "family" fabrics, there are carpets, home textile accessories and sunshades. Window decorations, wallpapers, wall coverings, leather, accessories and other "friends and relatives", people in the home textile industry called this "big home."

Show: From "cloth" to "home"

Today's autumn and winter home textile exhibition is not only a textile expo in the traditional sense, it is also undergoing transformation and upgrading, and is also advancing with the times. In this exhibition, the "big home" interpretation and the comprehensive display of the industrial chain and multi-category display are particularly attractive. Cloth companies have focused on the big home, the overall soft decoration, and scene display, very eye-catching.

Yang Zhaohua, vice president of the China National Textile and Apparel Council and president of the China Household Textile Industry Association, said after visiting our show that more and more exhibitors are now not only selling a piece of cloth, but also providing a full house softcover solution. Programs, lifestyles, and supporting design solutions. According to their own circumstances, many fabric companies have gradually transformed from “small homes” to “big homes” and constantly explored and accumulated experience on the road of transformation. From quantitative change to qualitative change, from “small home textile” to “big home”, Home Textiles Exhibition has built a brand new interpretation platform for enterprises. Whether it is an industry giant or a new company, the concept of “big home” is being passed through.

In the No. 4 Brand Fabric Hall, there are many “leaders” of our fabric companies, who are also advocates and best performers of the “big home” trend. At this exhibition, Otans focused on product modernization and fashion, while helping the overall soft assembly, allowing consumers to experience the artistic scene of life. In the 1000 square meter exhibition area, Otans mainly displays modern and fashionable living spaces and lifestyles. In particular, the FBC Home IoT ecosystem, which is built by the company, brings together eight modules of soft-packing, integrates cross-border product resources, breaks the boundaries of the industry, and realizes one-stop sales. At the scene, Otans displayed its products to the exhibitors through the FBC Home IoT Ecosystem 4K HD touch screen, from the sofa to the audience, from sofas, pillows, curtains to lighting, murals and other soft furnishings. The combination of different elements and colors makes the home products look both contrasting and harmonious, allowing the exhibitors to experience the texture of the fabric products and the stereoscopic 3D home effect, and experience different things in the aesthetic space of the overall home. Lifestyle.

As early as 2008, Babe Group began to enter the overall woodworking industry, established Tucson Wood, laid out the concept of big home, combined fabric and wood, and opened the boundaries between soft and hard equipment to achieve the optimal combination. Presenting a more complete consumption scenario in the market, while providing consumers with more optimized options.

At the exhibition, Baosheng Huating also focused on the big home, the overall soft decoration, shaping the consumption scene and making a presentation to the public. For Baosheng Huating, the highlight of this exhibition is that the release of the Aimee CASA brand has achieved an overall leap from the overall gorgeous style to the casual luxury, taking the leisure, pastoral and American routes, and the product richness. Do more perfection.

Cooperation: from soft to hard

Promoting the interconnection of home textile fabric enterprises with furniture, sanitary ware, home improvement and other enterprises, improving the quantity and quality of large-scale home professional audiences, and promoting the development of the industry has always been the direction of China International Home Textiles Exhibition. Therefore, this year China Home Textile Industry Association, China The Furniture Association and Guofu have teamed up to use the customer resources of the three parties to invite 100 quality customer groups from the furniture, bathroom and home improvement industries to visit and negotiate at the exhibition. It is worth noting that after the Shanghai Furniture Association and the Wenzhou Furniture Chamber of Commerce in the previous two years, the Xuzhou Furniture Brand Alliance also participated in this exhibition this year.

At the scene, the furniture company realized the deep communication with the cloth art enterprise, and carried out one-on-one business negotiation and cooperation with well-known cloth enterprises such as Xiaoxuan Window, Aike, Hexin, Walter, Maya, Shengli and Maddens. Let the exhibition not only be an exhibition, but also an excellent business event.

Chairman Chen Yijun of Jinan Ouchi Sofa deeply felt this activity. He has been participating in China International Home Textile Exhibition for three consecutive years, and every time he has accumulated a large number of supplier resources, he has also obtained a lot of cooperation. opportunity. Qin Yuliang from the Xuzhou Furniture Brand Alliance expressed his feelings after the exhibition. Such exhibition activities are not only of great significance to a certain furniture enterprise, but also to the pulling effect of the entire furniture and building materials industry. He said: "This kind of activity has built a good communication bridge, allowing visitors to truly understand the home textile fabric industry. It is much stronger than the past. It not only achieves high quality exhibitors resources at home and abroad. The seamless docking of furniture companies shows the future development of the home textile industry and brings inspiration to the future of furniture companies. He also said that the most impressive impression of this exhibition is that more and more enterprises are Advocating the "big home" concept, this will also become a direction for them to explore corporate development.

In the past three years, through the cooperation between China National Textile Association and Guofu, more and more high-quality home textile fabric enterprises are familiar with the representatives of the furniture industry, and more and more cooperation projects have been reached among enterprises. China International Home Textiles Exhibition has gradually become a furniture enterprise. An important platform for fabric fabrics is preferred.

Design: from following to leading

This time, the cooperation between Shanghai Autumn and Winter Home Textiles Exhibition and Andrew Martin International Interior Design Awards, including 3 “Design and Reform” forums of 8 industry big coffees, and 2017 Ander Martin “Unbounded” cross-border home art exhibition, can be said It is an important measure to help fabric design enhance the design soft power of this exhibition. It is also one of the biggest highlights of the exhibition. It accelerates the cross-border integration of the industry. At the same time, many companies are close to the top of the pyramid in the interior design field, which greatly enhances the overall enterprise. The design and control capabilities of the soft-packed design have enabled the company to gain vitality in the transformation and upgrading, and deepen the strategic layout of the “big home”.

This time, almost everyone who visits the exhibition will feel strongly that the design of the home textile exhibition is getting stronger and stronger, and the exhibition is more and more fashionable and beautiful. Exhibitors have evolved from simply showing the role of fabrics to being the provider and solver of the overall soft-packing solution. The exhibits have highlighted the overall home experience and lifestyle. More and more exhibiting companies that highlight fashion, create ingenuity and highlight design services are very representative.

In order to make the fabric design integrate art and technology better, let us fabric companies and digital printing deep links, the organizers also carefully organized a digital printing micro-factory display area, allowing the upstream transfer printing paper brand " "Fusfu", the mid-stream digital thermal transfer equipment manufacturer "Pengda", "Figure wins digital", and the downstream digital printing processing enterprise "Caidu Digital" went into battle, enhancing the fabric enterprises to the entire digital printing industry chain understand deeper. It is reported that the 3.2-meter ultra-wide industrial thermal transfer paper printer brought by Pengda Digital's thermal transfer equipment and figure wins digital is very eye-catching; and the art hand-painted art wall covering and art brought by Caidu Digital Paintings, as well as digitally printed bedding, scarves, pillows, etc., are very popular. In addition, Guoguang Machinery Co., Ltd. also brought MS digital printing equipment to the exhibition, and Dingji Digital and other enterprises also participated in the exhibition. During the exhibition, many fabric companies paid attention.

After 3.5 days of exhibition, my brothers and sisters made every effort to contribute a fabric feast to the industry. Looking back at the exhibition, there are surprises, excitement, expectation and regrets. Surprise is that the home textile fabric industry is under the help of science and technology, and the products are changing with each passing day. One piece of exquisite fabric exhibits is dizzying; the excitement is that fabric companies are producing from curtain fabrics. The shift to the overall soft-packed home provider, from providing consumers with "a piece of cloth" to arranging "a home"; expecting that fabric products using smart technology will enter thousands of households as soon as possible, providing consumers with convenience and convenience. A tasteful home life; unfortunately, the exhibition time is too short and there are too many excellent companies, so we have no time to show them to the audience. However, there are regrets to look forward to, and we look forward to bringing more surprises and changes to the industry at the next home textile exhibition.

Editor in charge: Xu Yuehua