The design manuscript of Finale Milan Fashion Week show was exposed

Hu Qilu Design Director of the main brand Koradior under the flagship of Lettil Holdings Limited. She joined the brand since its inception in 2007 and has made significant contributions to the shaping and development of the Koradior brand's “young, stylish and feminine” style. She won the “2014 Shenzhen Outstanding Fashion Designer Award”. On September 26, 2016, Koradior was invited to publish an international debut at Milan Fashion Week. Hu Qi became the representative of China's commercial women's wear brand designer and went to the international fashion stage.

Love is the source of everything

Hu Qi said, "Just enough love for the same thing, you will become focused and professional."
In his opinion, love is the source of all design. Since childhood, he has liked the feeling of painting and skirt dancing in the air. When he chose a major in the college entrance examination, he turned his attention to costume design. After that, he had been intensively working in this field. After graduating, he worked as a design assistant for a well-known women's brand Koradior from an ordinary design assistant. He has collaborated with the Chairman of the Hong Kong Fashion Designers Association, Mr. Yang Yibin, on a number of fashion shows, and has been working with China’s top ten designers, Ms. Fang Ying, ever since...

However, Hu Qi’s love for fashion design is not clear in a few words. He has so far immersed himself in the field of fashion design for nearly 20 years. It can be said that he spent only 20 years doing clothing design. Before planning each season's series of new products, Hu Qi must go to Paris, Milan, London and other international fashion capitals to soak up nutrition and inspiration. He feels that because of differences in growing environment and cultural differences, Chinese women are currently dressing and dressing. There is still a gap with western women. He hopes that through his own efforts, this gap can be reduced to just one centimeter. He also hopes that through his own design, more Chinese women will become beautiful.

Communicate through clothing and lead a casual lifestyle

Make more women feel happy

“Designers sometimes make a careful design in a small location, which can reflect the value of this costume.” said Hu Qi. "Clothing is another ID for women," he said. In mid-July, Koradior received an official invitation from the Milan Fashion Show. Hu Qi and his team will show Koradior, the womenswear brand that has risen in the Chinese market in recent years, on the stage of the Milan Fashion Show. In order to allow more people to understand the beauty of Chinese brands, he set the theme of this exhibition as "Melody Of South China."

After determining this topic, Hu Qi led the team to Guizhou for a time. In the Guizhou Museum, a large number of exquisite ethnic costumes and accessories made everyone feel shocked and amazed. “We thought at that time that these ancient ethnic costumes had many fascinating fashion elements such as embroidery, pleats, falling shoulders, and sleeves. ... "These elements were also used by him in the design of the Milan fashion show. “I hope to convey and lead a leisurely and elegant lifestyle through clothing, so that more women can feel happy.” This is his design opinion, and he and Koradior focus on the direction.

Q: Since La Koradior released his success in Milan last year, this year Koradior has been invited to announce the international debut at Milan Fashion Week. What did you think of when you received this task? What are your personal expectations for this show?

A: When we learned that we were invited by Koradior to this year's Milan Fashion Week, our team could not suppress their inner excitement and was very excited! This show will be the debut of Koradior in Milan, the best stage to showcase our Koradior brand, and the best way to showcase China’s fashion design, so we’ve been working hard to show the world a Chinese fashion. visual feast.

Q: What is the theme of this year's release in Milan? What is the relationship with last year's China image?

A: The theme of this Fashion show is "Melody of South China". The theme spirit of last year's "China Image" will be continued, and the interpretation of international costumes will be based on our oriental costume language and fashion elements.

Q: What preparations did you make for the Koradior design team during the preparation of the show?

A: After we confirmed the theme of "Melody of South China", I led the design team to go to the southeastern Guizhou to collect winds, visit local museums and go deep into the village to find a treasure, once again feel the national costume charm, When we saw a large number of national hand-embroidered products, we were all amazed by these "clothing people"! In fact, our traditional culture of the Chinese nation is a treasure trove. Digging for it will provide a lot of inspiration for our subsequent series of development. In the end, we completed 45 sets of apparel, which are divided into 3 series: Every Day (Daily Business), Fashion Play With History, and Eternal Beauty.

Q: How do you know fashion? What are your opinions on dressing up?

A: Fashion is essentially something that is led and led by a small number of people. Each person's understanding of fashion is not the same. Only knowing what to wear is the focus of fashion. Such talent will not be eliminated by fashion. I personally like The new chic-style clothing. I will value the design of the material, craftsmanship and details of the garment. When I was doing my own design, I also asked myself.

Q: What advice do you have for women in dressing up?

A: I think that on the occasion, most of the women in China have not yet been dressed for different occasions. Distinguishing occasions and combinations of dress can not only make people more decent, but also communicate our requirements and intentions for life.

Q: Please make a prediction about the popular colors of spring and summer 2017.

A: As a commercial designer, of course, we must follow the popular trend in front of the public. In order to do this, in addition to the keen sense of professionalism, we must also do a lot of information processing. Spring/Summer 2017 may be popular for nude pink, light blue, and soft contrast grey tones.