Heeran women's 2016 summer new cabinet clinging to commoner fashion

“The consumer group of Heely Women’s is a modern “little mature” woman, who is about 28 years old, who likes to have a rustic design style and pursues nature, environmental protection, and a petty bourgeois complex.” Tang Xinyu, general manager and designer, Heely's brand positioning has a very precise description. Under this position, the Heiran brand currently has three series of products: the classic and elegant series, the fun series and the urban minimalist series.

"Describe the nature of the mind with artistic brushstrokes." In the awe-inspiring product, it can deeply feel its fashionable and fashionable atmosphere, but its fashion design is by no means the kind of "unique and rewarding" alternative. It finds a good balance between fashion design and public aesthetics. , Combining the physical wearability of the product with the personality grade.

"Fashion clothing" is the development style that Tang Xinyu has always insisted since he entered the apparel industry, and is also the most notable fashion label of Heely Women. Tang Xinyu is committed to making Heeran a brand name for "China's well-known fashion cheap clothing."