Hangzhou Women's Original Strength: Yang Tao and His "Romantic One"

Medium-height, cool-looking "Slope Punk" hairstyle, a black frame, a black sleeved mid-sleeved sweater, plus a black trouser trousers, a variety of accessories in one.

This is Yang Tao, the general manager of "Romantic One" branded women's wear.

In October 2010, when the reporter saw him at a cafe in Hangzhou’s Deep Blue Plaza, he said, “I am a businessman.”

Yang Tao started as a clothing wholesaler. She began to invest in securities in the “old stocks” era. Today, she is also an active member in the PE circle. Individuals are investing in animation and other fields, and they are investors in KTV-style karaoke.

But he put all his energy in the clothing business.

In the middle ground, Yang Tao believes that the most critical "is not a question of money" is "like." In addition, it has been growing for more than a decade and it is "very emotional." In his view, the most important point is "responsibility". "This company is established in my hands and cannot be lost in my hands," he said.

The hatchery of Hangzhou Women's Academy

In 1994, "Romantic One" was born in Hangzhou. It was the first name of a foreign trade dress shop. The owner was Xue Liang, and Yang Tao's classmates had fun.

At that time, the "Romantic One" was mainly to purchase some of the end of foreign trade clothing from the wholesale market in Guangdong, and to combine and sell in the store.

In a time when the commodity was in short supply, the business of “romantic” was gradually booming. “Because it is a brand store, quality can be guaranteed.”

A chance to do clothing wholesale Yang Tao, met with Xue Liang. Yang thinks the name "romantic" is catchy, easy to remember, and can be done even more. So he quickly reached a cooperation with Xue Liang.

Until now, "Romantic One" has only two shareholders, Xue and Yang. They have equal shares, and Xue gradually fades away from day-to-day management. Yang Tao is responsible for the specific operations.

Today's "Romantic One" has been transformed into a collection of design, production and sales. There are about 600 chain stores in the country.

During this period, there was a clear personal footprint of Yang Tao.

After Yang Tao and Xue Liang co-operated, the first question they faced was how to make the business bigger.

Fenggensheng, the founder of the Youth Group, was “very optimistic” to Xue and Yang and rented a piece of space to them as a clothing store. The pavement is larger, but the supply has become a problem. It is no longer feasible to rely solely on the wholesale market in Guangzhou.

Hangzhou has a long history in the training of talented designers. According to the statistics, in 1983, the Zhejiang Institute of Engineering in Hangzhou opened a costume design profession, and other colleges and universities in Hangzhou successively set up costume design professions. After graduating from these professional students, many people chose to start a business. The “school” gene of Hangzhou women’s clothing came from this.

However, when these "academic schools" first started their businesses, they lacked funds and channels.瞅 瞅 瞅 这一 这一 , 浪漫 浪漫 浪漫 浪漫 浪漫 浪漫 浪漫 浪漫 浪漫 浪漫 浪漫 浪漫 浪漫 浪漫 浪漫 浪漫 浪漫 浪漫 浪漫 。 。 。 。 。 。 。 。 。 。 。 。 。 。 。 。 。 。.

Yang Tao said that many of today's Hangzhou women's clothing brands had hatched in “romantic” shopping malls. However, as these brands grew, they gradually chose to leave and build their own channels. At that time, some shopping malls in Hangzhou began to change their business ideas and introduced younger clothing brands, which are also superior to “romantic” in scale.