From March 20 to April 8, 2012, the first shirt culture festival under the theme of "I am a shirt control" is in full swing throughout the country. In addition to shaping the shirt culture and popularizing the knowledge of shirts, the organizers launched even more vigorous theme promotions at various dealerships all over the country to make consumers truly participate in the shirt culture carnival. It is understood that at present, the event has attracted dozens of major newspapers covering Beijing, Shanghai, Guangdong, Fujian and Zhejiang. Talented men to create a national brand, the dissemination of Chinese culture as a principle of brand strategy. In 2010, the genius vigorously build the brand ecosystem: focus on cultural innovation, focus on the development of original culture; value innovation as the core, and comprehensively enhance the contribution rate of the brand; differentiated development as the core, and completely realize the brand strategy innovation, resource integration as Core, completely innovative brand practices, truly embodies the "genius" the first Chinese culture brand value.
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