China's First Cycling Cadillac Manor Graffiti "Expedite 30 Degrees North Latitude"

In China, the first group to ride a bicycle in the winter traveled through Route 66, which is known as the “Mother of the Highway” in the United States. As of the press release, the Tianlun Tianyi Regiment has reached 66, the most famous cultural landscape on the side of the road, Cadillac Manor. It is located on the road of Route 66 on the west side of Amarillo, Texas, and on the current Interstate Highway 40. It is a famous roadside scenery and visitors can paint on the car. Here, ten classic Cadillac cars lined up neatly and half of the body was inserted diagonally into the ground. It is said that the angle of inclination is exactly the same as that of the Great Pyramid of Giza in Egypt. Cadillac Manor was thus considered to be a representative of the spirit of freedom. This is where the people who traveled on Route 66 must visit.

"Cadillac Manor" embodies a spirit of free and unrestrained. There, people can freely express their love, write thoughts, and even express their dissatisfaction with writing and painting. After Tianlun Tianyi Group came here, it was involuntarily infected, as if they were all turned into artists, improvising to express their own "polar dreams" with inkjet graffiti. This layer of graffiti covers is a dream of chasing freedom. It is with this dream that our cycling team came here to represent Tianlun Heaven and release its endless imagination on Route 66. Experience freedom and dreams. In addition, there is also a lot of rubbish piled up here. The Tianlun cycling team picked up garbage and refreshed the image of Chinese outdoor sports enthusiasts in the international community. The polar challenge always embraces the concept of green and environmental protection, which advocates more environmental protection and health. The outdoor sports way is to shape the brand image of professional outdoor sports with “high quality, high starting point and high standard”.

It is understood that “Ride through U.S. Route 66” is only the first stop of the brand campaign launched by Tianlun Tian to start Polar Dream III’s “Expedition to 30 degrees north latitude” campaign. The series of activities include: Riding through U.S. Route 66, and then Climbing Everest, sailing across the Atlantic, hiking through the Brahmaputra Grand Canyon, driving through the Sahara Desert in Africa. In 2014, Tianlun will focus on brand campaigns that “tried 30 degrees north latitude” to enhance the brand influence of Tian Lun Tian from advertising, brand activities, and product R&D. This undoubtedly witnessed once again the Tianlun day outdoor brand since its inception, adhere to the "challenge of life, adhere to dreams" outdoor spirit as the brand's cultural philosophy, and the actual action of the brand's culture into the belief of outdoor sports enthusiasts.

Tianlun Day Outdoor's “Launch 30 Degrees North” campaign launched in 2014 in 2014 is a series of brand activities planned to promote the development of its own brand, and it is a new offensive of brand marketing upgrade. The Tianlun day outdoor brand will surely make it a global success and become a globally-renowned outdoor brand. It will also radiate the spirit of “courage ahead and dare to challenge” the Chinese outdoor sports enthusiasts to the world and illuminate the beauty of Chinese outdoor people.